Hospitality Solutions
Status Quo & The Trigger Problem
As you expand across borders, building a food-service supply chain often feels like starting from scratch every single time.
Each new country introduces new suppliers, legal risks, and fragmented pricing. This lack of transparency means HQ often has little control over local performance, while inconsistent product quality across different markets threatens your global brand experience.
The Missions:
Our Three-Fold Commitment
"Opening Your Eyes" (Transparency & Trust)
We help you understand exactly what is being ordered at every location, how it is used, and where real costs are hidden.
"Enforcing Your Standards, Interests, and Needs"
We ensure that your brand standards are not just suggestions but a reality in every local market, protecting your consistency.
Data-Driven Transparency"Expansion Enablement"
We remove the friction of growth. When you enter a new country, we provide the infrastructure so you can focus on opening your doors, not finding suppliers.
The Solution & USP
Food Flow is your central partner for foodservice supply chains in over 20 countries and the ambition to cover all of Europe.
We offer the industry's first cross-country data dashboard that normalizes and analyzes delivery data from across Europe. You gain a single point of coordination and immediate access to a curated network of high-performing, local, owner-led wholesalers.
Built for every player in the chain
Strategic Consulting
& Advisory
We provide comprehensive guidance on organizing long-term, cross-border foodservice supply chains. This includes strategic matchmaking with perfectly matching local wholesalers and full implementation support to align local operations with headquarters' targets.
Data-Driven Interactive Dashboard
Our platform delivers full supply chain visibility by providing valuable insights that turn raw data into actionable operational intelligence.
Operations & Supply Chain Setup
We manage the transition to reliable Food Flow member wholesalers, ensuring a consistent and secure flow of goods across all international locations while strictly maintaining and enforcing your specific brand standards.
Advanced Logistics & Distribution Analyses
In close cooperation with the local wholesalers we conduct in-depth reviews of warehousing strategies, delivery frequencies, and distribution efficiency. We identify bottlenecks and optimize the physical movement of goods.
Professional Procurement Optimization
Our team performs detailed basket analyses to harmonize assortments across borders. We negotiate commercial terms to ensure the best possible pricing and consistent rebate structures, ensuring operational fit and financial clarity.
"When borders disappear, possibility grows."
Let us harmonize your European F&B supply chain within 90 days. Are you ready for full transparency?
Contact us for a demo of our services and dashboard.
The "After State": Control, Scalability And Strategic Oversight
Benefits From Working With us
Cost Control & Financial Harmony
Achieve the best-possible market pricing for your core items in every country. We harmonize commercial terms and pricing logic across borders, ensuring that rebates and conditions are consistent and transparent.
Brand Consistency & Assortment Execution
Your defined product quality and assortment are consistently executed across all locations. We help overcome "local resistance" by proving that central standards—when adapted correctly to local realities—create superior results.
Operational Scalability & Efficiency
Launching new international locations no longer means starting from scratch. We provide a "plug-and-play" supply infrastructure, significantly reducing the administrative burden on your HQ and mitigating regional labor shortages.
PROCESS – HOW CAN WORKING WITH US LOOK LIKE?
01
Define focus markets
Agree on countries for initial rollout.
02
Check existing coverage
Identify wholesalers already serving IHG hotels.
03
Introduce Food Flow
& wholesaler to hotel
04
On-site kick-off meeting
On-site alignment with Chef / F&B, Food Flow, and the wholesaler.
05
After the kick-off meeting
Commercial alignment steps begin.
06
Assortment
Hotel requirements → SKU list
Quotation
Offer submitted by wholesaler
Agreement
Approval with Food Flow support