MISSION & VISION
MISSION
We synchronize European Food Supply.
We bridge the gap between international strategy and local execution by aligning the interests of wholesalers, industry partners, and hospitality groups into one high-performance network.
Food Flow Europe was founded to solve one of the biggest blind spots in the hospitality and foodservice industry: fragmented, opaque, and expensive cross-border supply chains. We exist to turn Europe’s most complex supply challenges into a scalable, transparent, and profitable system for every partner involved.
WHAT WE DO
We are not just consultants; we are supply execution partners with data leverage. We help hotel, gastronomy, and catering groups operating in multiple countries to:
Organize cross-border food supply chains with a single point of coordination.
Implement and maintain rigorous brand standards across every location.
Analyze and deliver structured supply data for deep operational insight.
Why The Industry Trusts Us
01
Hands-on Expertise
Led by Mattias Rilling, we bring over 20 years of real-world experience in food logistics.
02
A Network of Excellence
We operate in 19+ countries through a curated network of top-performing local, owner-led wholesalers rather than global conglomerates.
03
Data-Driven Transparency
We offer the first cross-country data dashboard in the European F&B space, normalizing product data across languages and systems to give you full visibility.
A PARTNERSHIP
BUILT ON VALUE
Our model is unique: we provide free consulting to our hospitality clients.
Our compensation is derived from the new volume we generate for our wholesaler partners. We only win when we create measurable value for your bottom line.
Our Current And Constantly Growing Network Of Suppliers
Austria · Belgium · Czech Republic · Denmark · Finland · France · Germany · Hungary ·
Iceland · Italy · Latvia · Netherlands · Portugal · Romania · Slovenia · Spain · Sweden
Built for every player in the chain
MANY COUNTRIES AND OUTLETS.
ONE DASHBOARD.TOTAL CLARITY.
The Food Flow Data Dashboard is the industry’s first unified platform designed to normalize and analyze F&B supply data across multiple countries, languages, and systems.
Instead of managing dozens of local spreadsheets, you gain a single, real-time "Mission Control" for your entire European footprint. Our platform bridges the gap between HQ standards and local execution, providing:
Unified Transparency
View normalized product categories and volumes across your entire network, regardless of local supplier naming conventions.
Actionable Benchmarking
Compare performance, delivery punctuality, and assortment compliance between properties and regions.
Predictive Optimization
Leverage AI-powered insights to forecast demand, identify cost-saving opportunities, and ensure brand standards are enforced at every site.
Stakeholder Alignment
Grant tailored access to HQ, regional leads, and local partners to ensure everyone is moving toward the same KPIs.
Stop chasing data. Start leading with it.
Over 20 Years Of Experience
Our founder:
Matthias Rilling
20+ years of hands-on industry experience—grounded in real operational challenges and solutions. Deep practical insight into what clients actually need—not theory. Proven track record: expanding volumes, leading transformations, and driving measurable results. Widely regarded as credible, competent, and visionary—able to think around corners and move fast. Known for being solution-oriented and deeply customer-focused—clients trust that you act in their interest, not just commercially. Strong network: immediate access to all key players in the European food supply market.